What is Search Engine Optimization and Marketing?
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
Why SEO is Important
- 92% of all search engine clicks occur on the first page (listings 1-10)
- 99% of internet searchers do not search beyond the top 30 results
- Top 10 positions receive 78% more traffic than those in positions 11-30
- 65% of online revenue is generated from websites in the top three positions on search engine results pages (SERP)
- 76.7% of Google users use the natural search links (organic, unpaid listings)
How we can help
The main purpose of SEO is to increase the traffic generated by a website. Websites are built to be seen by Internet surfers and search engines can help it achieve this goal.
By perfoming in depth analyisis on your current web site and your competitors, we can help you build a competitive SEM strategy to gain more traffic.
Benefits
- High Quality Traffic
- A well-executed optimization campaign will deliver traffic actively searching for the products or services you offer bringing increased business inquiries from web site visitors wanting to know more about you.
- Cost Efficiency
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Search engine optimization out performs other forms of online marketing in terms of return on investment and generation of qualified leads.
- Increased Online Visibility
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Getting your site seen on as many search engines and directories as possible will help you reach more of your target audience bringing yop a greater web presence.
- Good Return on Investment
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A targeted strategy, with extensive keyword research and ongoing continued optimization and marketing will deliver qualified traffic that has a high propensity to transact and increased web site traffic.